The New Age of Innovation: Driving Cocreated Value Through Global Networks - C.K. Prahalad,M.S. Krishnan

Introduction

The highly-anticipated new masterwork from business legend Prahalad and management expert Krishnan
The authors tested these ideas with 500 corporate leaders at global firms and have been featured in every major business media outlet, including BusinessWeek, NPR, the BBC, Forbes, Fortune, the Financial Times, and more
Prahalad was named ?The World?s Most Influential Management Thinker? in 2007 by the Times of London

About the book

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for

Redesigning systems to co-create value with customers and connect all parts of a firm to this process
Measuring individual behavior through smart analytics
Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
Treating all involved individuals--customers, employees, investors, suppliers--as unique
Working across cultures and time-zones in a seamless global network
Building teams that are capable of providing high-quality, low-cost solutions rapidly

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

About the author

C.K. Prahalad is the international bestselling author of The Future of Competition, Competing for the Future and The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. Prahalad was named ?The World's Most Influential Management Thinker? in 2007 by the Times of London and ?the most influential thinker on business strategy today? by BusinessWeek.

M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.

Table of contents

Preface

Introduction

Chapter 1. Transformation of Business

Chapter 2. Business Processes: The Enablers of Innovation

Chapter 3. Analytics: Insights for Innovation

Chapter 4. IT Matters: Technical Architecture for Innovation

Chapter 5. Organizational Legacies: Impediments to Value Creation

Chapter 6. Efficiency and Flexibility: Managing the Tension

Chapter 7. Mobilizing Talent

Chapter 8. An Agenda for Managers: Focus on the Essence of Innovation

Index